DVD Video Brochures are unique

DVD Video brochures are different than other video productions. Most other video productions are 10 minute company documentaries, which are fine but they just don't have the depth of what we are doing with the DVD Video Brochure. We are designing a modular format were, say 20 differant 5 minute chapters tell the deep story of the product and the company. Thats 100 minutes not just 10 minutes. We can tell a much more compelling story in 100 minutes.

Why not try one for your product or company? 

Second look at the Numbers

I can hear builders say "You can't double sales".

Lets look at it.

In a 100 unit community you might get 75 units of traffic (People looking at homes) per month. We said 3 of these buy. What happens to the other 72? When I worked sites there were always a few people, say 6 who were very interested but just never stepped up to buy. We don't know why they didn't buy, but I believe it had to do with them not getting enough information to make the decision to buy.

Now lets bring in a DVD Video Brochure about the site and the builder. This DVD Video Brochure has most of the information the prospect will need to make the buying decision.

The sales force starts to give these DVD Video Brochures out to prospects who visit the site each month. Now the 6 people who are very interested watch the DVD Video Brochure and I think 3 of them would be compelled to buy, thus doubling sales that month.

You have to watch a DVD Video Brochure to experience how powerful and persuasive it is, there is nothing else like it. The printed brochures builders give out are great, but they don't match the power to educate and persuade of a DVD Video Brochure.

This is how we double sales.

The Numbers - Money

Is DVD Video Brochure really so expensive?

Lets look at a builder and a site. The site sells 3 homes a month at $500,000. The builder makes 10% profit or $150,000. per month. They purchase a 2 hour DVD Video Brochure for $120,000. 

They start to see 6 sales per month, a $300,000. per month profit. Was the $120,000. investment too much?

If they had done nothing they would have made $1.8 million per year. With the DVD Video Brochure they made $3.6 million, double what they would have made all for a $120,000. investment.

How would you like to double your sales?

Is it worth considering a DVD Video Brochure?

Why are our customers confused about DVD Video Brochure

Our customers seem to just see the money to buy, but what they should be focused on is the increased sales the DVD Video Brochure will bring them.

A DVD Video brochure has a very unique feature in that it brings empathy to the home builders customer, which causes a bond with the customer. It also answers many of the customers questions which bring them closer to having a sales meeting with the builder. Remember, the sales meeting with the builder with a prospect that normally would not be talking to the builder about buying a home is all the DVD Video Brochure can do. No body will buy a home from a DVD Video Brochure.

By sending out samples of our DVD Video Brochure I sought to let them experience how it was an emotional intellectual experience, much like the emotions you feel watching a feature film, and how that should turn into builder meetings and thus sales. Each sale might equal $50,000.00 and there could be 100% more sales. The $120,000.00 price tag seems less steep.

I believe the DVD Video Brochure in the marketing mix will cause a 100% increase in sales for reasons I've explained in this blog. At Work DVD's customers just don't see the value of a 100% sales increase but to a builder it is very significant. 

Build Rapport

Why keep going where a prospect doesn't want to go? A Customer wants to learn information he doesn't already know. She wants to learn things she doesn't know. Most of the time as a new home sales rep we fight the customer by asking them "qualifing" questions to get answers to help us "sell" her. Who does this benefit? Us. What does the prospect want to know? Answers to questions that affect their life. If we answer those questions we build rapport and get closer to the sale. A DVD Video Brochure answers all of the questions a prospect cares about and builds a great amount of rapport, and brings us close to the sale. Period. That is the sales goal. Period. 

Why should your company buy a DVD Video Brochure

A DVD Video Brochure is very expensive, a builder might ask "Why should we buy a DVD Video Brochure?" This is a great question. The answer is "Are you happy with your sales now?" If "yes" than don't waste your money. If "No" than a DVD Video Brochure is a great choice to raise sales numbers. 

Most builders will admit if they can raise sales, they will become more profitable. But it is not an easy thing. To some, sales are a mystery. In my personal experience the more the customer knows about the product, the location and the builder, the more chance the builder has to "sell" that customer. It is the builders who ignore this that suffer lost sales and are not profitable. 

The key here is: The DVD Video Brochure  exposes the customer to all aspects of the new home community and the new homes. They are exposed to all of it. They are then more ready to meet with the builders sales team and BUY A HOME. It is that simple! An educated customer meets a quality new home equals a sale, period. Why should you spend $120,0000. on a DVD Video Brochure? Because you will sell 100% more homes using it. That will more than cover it's cost.

100% Sales Increase. That's why...

Each New Homes site gets it's own DVD Video Brochure

I wanted to clarify a question that some builders have: Each site a builder has would get it's own DVD Video Brochure. Each site is unique and has its own specific ammenities. DVD Video Brochures are custom made for each site, yes there will be company information that does not change, but the location of the Wawa varies at each site. So a builder like, say Toll Brothers who have thousands of sites need that number of DVD Video Brochures to treat all their sites properly. Right now Toll Brothers shows a generic video in all it's model homes. It is nicley produced but not nearly as affective as a custom DVD Video Brochure that could loop in the model home and also be given to customer prospects to take home and really watch. What are the implications for At Work DVD if a Toll Brothers wanted us to do all their sites? We would have to hire a ton of local production companies to film the sites, I would have to write a standardized but customizable DVD Video Brochure template. It would be a big growth spurt! ;-)

The heart of a DVD Video Brochure is site specific customization, one site, one DVD Video Brochure.