Controllable

Controllable.
Even as the viewer is deciding which information he will process first, you the marketer control the content and this combination of viewer and content control most closely approximates a one-to-one communications model.
It is the job of every business to know the questions it's customers will ask and the answers they will expect when researching to make a buying decision. The video brochure DVD is the best place to raise those questions and answer them for the prospect.
The business is in control through the material on the video brochure DVD, and it can be any lenght, take your time and show off your business in it's best light, answer questions before they are even raised, show past customer testimonials...it's up to you.
Make the sale, that is what counts.