Convenient.
The video brochure DVD will be viewed at the prospective customers convenience, ensuring that she will be receptive to the information presented and will have a desire to hear what you, the marketer, have to say.
With a traditional video tape like VHS, the viewer must watch the whole production to get to the parts she wants to see.
With a DVD designed with menus the viewer can get right to the part she wants to watch.
This makes her many more times likely to watch, thus they have more times to view the marketer's message.
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