How to use a Video Brochure DVD

If I asked you to use Video Brochure DVD, you might answer "It's too expensive."
Really?
By the way, Video Brochure DVD cost $1,000.00 per minute of runtime.
To really examine the question we have to look at Video Brochure DVD's roots.
Simplely put, it is the TV commercial. After all, who pays for "free" TV? Right, Commercials.
For 50 years advertisers have been buying TV commercials, so so can we agree they work and are worth their cost?
Media Theory tells us that TV advertisers craft a sales message, of only less than a minute, and set out to have it air to the most number of people.
They hope that this will ensure that the greatest number of people who "ARE INTERESTED AND NEED" the product will see the commercial, hear it's message and then TAKE ACTION to buy the company, product or service.
The ultimate end are Super Bowl commercials, where a 60 second commercial, $1,000.00 worth at $1,000.00 per minute - standard broadcast production fees - is aired for $ 1 million a time.
The advertisers who pay to air these commercials are the ones who appeal to the broadest common audience.
Think of McDonalds. Who isn't a prospect to eat at Mickey Ds? Everyone gets hungry, about 3 times a day.
McDonalds makes a lot of money, I have heard it creates the most millionaires among its franchisees than any other franchise.
McDonalds has the money to invest in MASS MARKET TV ADVERTISING.
This is very effective for mass market products.
What about a small business, one location and a more niche product?
I would recommend a Comcast cable TV spot. A lot of people don't know that you can run a 30 second or 1 minute commercial on Comcast in an area as small as a zip code. The production would be about $1,000.00 to $5,000.00 and the cost to run is low per aired showing (It's negotiable thus no quote) I recommed this method as a way to reach prospects and have them learn of you and your companies offering.
This is the first step of a two part presentation; part 1 is getting someone to want to hear your... part 2 Sales Presentation.
Part 1 is accomplished by advertising, many books out there on it.
Part 2 is the sales presentation, and would typically be done verbally with a sales person and aidded by the printed brochure.
We all know this one: You see a car advertised on TV, you go to the dealership and the sales person shows you the car, hands you the brochure and starts to "SELL" you the car.
Nasty, you are not ready to be "SOLD" or negotiate price, you just want some information and to see if you even like the car.
It is at this stage of the game that there is a huge discontect between what the marketer wants - a sale - and what the customer wants - just to get some information.
You see, Hamburgers are products that a customer can feel comfortable walking in, ordering and buying.
A car or a new home, what I sold, require a longer sales cycle. I never sold a home on the customers first visit.
A pushy sales person goes against what the homebuilding organization wants, which is a home sale.
If you are not selling point of sale products, than how can you best serve your customer?
The answer is GIVE THEM ENOUGH COMPELLING INFORMATION THAT THEY CAN DECIDE ON THEIR OWN THAT YOUR COMPANY, PRODUCT OR SERVICE BEST MEETS THEIR NEEDS, and they will buy from you, the easiest sale there is.
This is where the Video Brochure DVD comes in. It is a very persuasive maketing piece, that when given to a prospect will convince that prospect that you are the right answer to their needs. It just simply is more effective than a printed brochure, it is a TV commercial of a length were you get to say what you need to say, and it is designed so the customer can easily watch it.
So to answer the question of "Is a Video Brochure DVD expensive?" we have to think in terms of all the sales that would have been lost in a hard sell situation and all the customers who might not have bought because they did not get enough information to realize the company, product or service was right for them.
I would think that by using a Video Brochure DVD in the crucial information gathering segment of the sales cycle, a company could expect to increase sales by 100%.
To double sales what would you pay?