Interactive

Interactive.
Instead of watching passively, as in a linear video experience, the viewer controls the experience and becomes an active partner in the communications model.
As a marketing piece, the audience has many degrees of interest in it's message.
Some will want to watch the whole thing and some might not want to watch any.
The majority will want to watch certain segments that they have an interest in.
The menu and chapter markers make it easy for anyone to choose to watch any part at any time.
Even though the production might be two discs with a total of 200 minutes of video, it is important that the viewer can navigate to exactly the material he wants to watch.
The design is that of a video magazine or brochure, thus the name brochure.
This is why there is always a sub menu in the right hand corner with 5 choices of differant "places" to go, plus the chapter buttons on the DVD player's remote.
My goal is for the DVD to be very interactive.
We don't know exactly what part of the production will cause the viewer to buy the company, product or service, but by making it as easy as possible for the viewer to watch the material, the chances improve that the viewer will find a reason to buy.
The viewer buying is the only goal of a video brochure DVD.