Friday, April 13, 2007

Reasons for Video Brochure DVD - Immersive

Video seems to be the perfect marketing medium, after all, look at television commercials.
With DVD, 2 plus hours of navigateable content are available.
We will look at some reasons for video brochure DVD:
Immersive.
Video brochure DVD draws on the immersive nature of television to deliver a powerful marketing message.
Television is an effective reliable medium and the video brochure DVD takes advantage of it's strenghts.
Motion pictures, in film or video allow the viewer to "immerse" into the picture.
This effect has very powerful implications for a marketer if they are trying to present the company, product or service or a testimonial in the best light. I would say no other medium can match a moving picture.
One note here: I have had this immersion happen for me from a movie screen down to a 13 inch TV.
I have not noticed it happen on a 3 inch X 3 inch square web video screen.
It might just be me, but this is why I feel that DVD video is better than streaming web video for quality of the experience, not because web distibution is cheaper and easier.

No comments: