Our DVD Video Brochure is ready

I stopped writing this blog back in 2007 because I thought know one was reading it because there were no comments. I have decided to start to write again, for anyone who might be interested in DVD Video Brochures.

We finished the At Work DVD video brochure on K Wolf Custom Homes in mid January. It turned out great for a first effort. Sure we'll change some things in the future, but we learned, we learned a lot. The production is 18 Chapters that are each 5 minutes long, so about 90 minutes. There is a Part 1 that has 4 chapters and can Play All, the there are Other Chapters with are 14 chapters that play and then go back to the menu. We found through audience tests that people did not want to view the entire production like a film, it was too much like a loooooonng commercial. The first 4 chapters give an overview and then the next 14 are interesting when watched as little vingettes. So the piece works.

Now we market. We are mailing it to 71 big builders in the mid atlantic area. Will they see value and pay $1,000. per minute for the product? They spend about 3% of the community total on marking. Say they are building 100 - $500,000. homes. Thats $1.5 millon of budget. If they want a 2 hour production thats $120,000. out of $1.5 Million. Heres were it gets tricky: Say they are building 20 houses at $400,000. 3% is only $240,000. I don't think they will do that. So we are looking for 100 unit communities. Those are the builders I have tried to find, and found 71 of.

What about the homebuilding slump. That is not a problem. Builders will not be starting as many homes this year, but they have plenty of homes to sell. They need new, innovative ways to sell them, and a DVD Video Brochure fits this bill.

I have a few years in the homebuilding sales and marketing business and I think they will look favorably on a new marketing tool.