Universal Usage

What if everyone, not just business' had DVD Video Brochures. But for our discussion we will talk about business' As part of any buying cycle there is an information gathering phase. This is usally not easy. You have to gather product brochures, you should talk to some past customers for their thoughts on the product, you should research who will be installing the product or conducting the service. All of this takes time and effort. Way too much time and effort. Most people just kinda find out a little about the product or service and then buy and hop for the best. With the DVD Video Brochure, all that hard work can be done, once and used with every customer.
When I was a new homes sales rep we would have customers who would want to talk to past customers as a way to check out the builder. It was a hassle for the now home owner but they would usally meet with the prospect. I would then give them a gift certificate to dinner at a nearby golf resort. Bribary ;-). With our new DVD Video Brochure we interviewed about 8 past customers for thier testimonials and now, each time a prospect views the DVD Video Brochure they see the 11 minute long chapter on Customer Testimonials. It works that way for 17 other interesting subjects. Knowledge is good, there should be more of it, not less. Why make each customer invent the wheel just to learn about and justify a purchase of your product or service. A DVD Video Brochure solves the problem. Produce it once, us it for all you customers.