Let me pose a differant question: Why not do it? You sell some product now, save your money, keep your status quo, sell the same number of products you always sell. I can hear you now "But we want to sell more..." What, on the same investment, with no product innovation? It won't happen, sorry. To change sales figures you must change something in marketing. There is a lot you can do.
Why do people buy? People have a need, they search out a product that may meet this need, they research this product and the company that makes it. They ask questions of the company and then, this is the magic we are all looking for, if they feel the product will suite their needs and they trust the company they will buy. It isn't even that price sensitive. It doesn't matter if it is a saw in the hardware store or a billion dollar communications array at work. It is simple: Need, seek solution, find solution, investigate solution, investigate company, buy or no buy decision. Period. All products.
If information about the product and the company is that critical to the sale, why now do we virtually ignore them in the current marketing advertisment mix.
Only one media tool I know off truly addresses giving information the way it is needed, the DVD Video Brochure. It gives information about the product and the company. It gives demonstrations of the product in use, it gives testimonials from people who have bought, use and are happy with the product. The prospect can't help but get excited and trust the product and the company. So excited he will buy. The Sale, it is all about the sale. Did the DVD Video Brochure make a differance? You decide.
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