Monday, February 25, 2008
The Convenience Store
What sells a home? That is a huge question and has an answer that is much bigger than I can answer here. But here are some things a DVD Video Brochure can do to help. Lets look at one simple thing that is huge; Were is the Wawa (Convenience store). This may seem trivial but the proximity to the Wawa is a major issue to most home buyers. (Yes the builder will be clueless to this). A DVD Video Brochure can spend 5 minutes in an expose of convenience stores near your new home. Now this might seem un important but think of the number of Wawa runs per year times the number of years you live in the home. This is very important. Should we not have a chapter on the DVD Video Brochure on the Wawa. I bet if you think about it you can come up with a bunch of other local amenities that you would also like to know about. With a DVD Video Brochure you have the space and time to cover all of them. Now does this seem dumb to you? Who cares about a convenience store? Many times new homes are built in rural areas were the convenience stores haven't been built yet. I once worked a community where the nearest Wawa was over 10 miles a way. As the neighbors moved in it became a big deal. They yelled at me for not telling them (I simply did not realize it myself). People who buy new homes want the same community luxuries as anyone. And they want them to be advertised and disclosed up front while they are shopping for a home. With a DVD Video Brochure your can show off all the community amenities so people can get fully aquainted with the community they will be living in.
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2 comments:
I completely agree, I'd like to know where the nearest WaWa was - Tracy
This is great info to know.
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