The Cost

It will all come down to the cost. Never mind how many homes it sells. What if it sells 5 new homes per month, which is amazing.
Builders don't want to spend money (Profit) on un proven technology. But if they continue to do the same things over and over they we get the same sales results. How do we break this cycle. I have a feeling we will adopt limited DVD Video Brochures or cut the costs until they can be proven to work. I can here it now "Why should I pay the cost of the DVD Video Brochure when it might not work?" The is no easy answer: It should work and until we have more out there to track statistics I just don't know. Take a chance! If I could afford it I'd offer a money back gaurentee. I get so sick of people who won't try a new product because it's un proven. Does it seem like it will work? Then try it. Things can't get much worse. Let's look at something:

100 units at $500,000. = $50,000,000. thats the budget, Try a $120,000. tool. Sure only 3% is set for sales and 9% is set for profit but we have to try something differant, there is a housing crunch. Do the same things get the same results.