Does a Video Brochure have to be on DVD

No. My first idea for a Video Brochure was back in 1988 before DVD. It would have been VHS tape and the chapters would have been sequential. It still would have worked great. I was working construction in 1988 and my Mom was the community sales manager. Most of her customers where from California and only one spouse was here to shop for a home. My Mom was trying to figure out how to relay the area back to California for the other spouse. Camcorders had just come out and I thought we can shot a video on the homes, the community and the area and then send them back to California. I wish we would have, but we didn't. I was just a construction worker, I had no power. This is the birth of my idea today.

Now, do we need DVD? No. It makes for higher resolution and better audio, but you could do web video and have it be almost as effective. A series of YouTube or better yet a web site with videos can show the message. The difference  between a 42" Plasma display and a 3" web video window are obvious, but to relay the jist of the video Chapter, they will both work.

In fact Kris Wolf, our first DVD Video Brochure also put some of the DVD on their web site and it is fine. One note here: The production quality and cost is the same wether you choose to scale it down to 3" web video. It is still $1,000. per minute and is best if shown on a 42" Plasma. Yes, it can be shown on a 3" web site video, but it must be produced to full video standards.

I believe a huge amount of Video Brochures will be made for the web, but the quality of the experience will be DVD for now made for large flat screens and surround sound. The rule of thumb is web video when DVD is not playable and DVD until something better comes along, Blu-ray when it gets adopted.