Production Design

The production design on a DVD Video Brochure is specific. Tell the story in the most direct way in the shortest time while maintaining quality filmmaking. You have 5 minutes to set an introduction, pose a problem, solve that problem and sumerize the solution and give a subtle call to action. In 5 minutes. It's tough. Not every chapter needs all these steps but for a good chapter you do. A lot of it comes down to editing. You might shoot a half hour of source footage and edit it down to the most compeling 5 minutes, certainly OK. There is a saying in video production "Tape is cheap" what this means is your crew is there (Expensive) Your talent is there (Expensive), Shot lots of tape (Cheap) to make sure you get enough footage, or the right footage. There is nothing worse than sitting at Final Cut Pro editing and saying "I wish we had this or that" While you are filming, get everything.

Good video sets up a problem or a question, then like a news reel it sets out solutions or hypothetical answers to the question. It then summerizes the problem or question, its answers and then it states it's solution. 5 minute chapters or 2 hour documentaries do this.

People might ask "Why is it so expensive, $1,000. per minute?" It is because there are 100 things that go into making a QUALITY production, and that what you want right, quality... we have all seen some really bad commercial video. Our's looks like TV. Sure for $5,000. you could get a kid with a camcorder and an editing PC but does he have the expertise that our years of experience have given us? No. He will make bad video, which is easier to make than great video. When you are marketing your product, you want your video to look professional, otherwise your product looks cheap. That's not what you want.

For a 1 hour DVD Video Brochure it costs $60,000. You will get $60,000. worth from us, remember, your customers are comparing your video to TV they have seen that cost Multimillions per hour to produce. For what you get from us, we are a bargain.