It really comes down to A) The Money & B) Try New Things. With the money, we are only charging the standard video production $1,000. and that is the low end of a $1,000. to $3,000. range. With try new things, who is to say this won't work? But who is to say it will? It has every earmark of something that WILL work. Think about it: people want information and they like tv shows- video. Why would a product that gives them relevant information, they are interested in in the form of a TV show not work? It has to.
Our first DVD Video Brochure, the K Wolf Custom Homes DVD Video Brochure is now out there, we will learn from it how it works. It might be: It wasn't that helpful or it really helped bond us with the company. Really I aim for the latter, these videos are not hard core encyclopedias of facts, they are more human interest stories on the company. It is my hope they will introduce the company to the customer so she feels comfortable meeting with the company and buying a home.
This is a new idea, but it is based on solid tested proven techniques. Try something new, a DVD Video Brochure.
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