Build Rapport

Why keep going where a prospect doesn't want to go? A Customer wants to learn information he doesn't already know. She wants to learn things she doesn't know. Most of the time as a new home sales rep we fight the customer by asking them "qualifing" questions to get answers to help us "sell" her. Who does this benefit? Us. What does the prospect want to know? Answers to questions that affect their life. If we answer those questions we build rapport and get closer to the sale. A DVD Video Brochure answers all of the questions a prospect cares about and builds a great amount of rapport, and brings us close to the sale. Period. That is the sales goal. Period.