The heart of a DVD Video Brochure is site specific customization, one site, one DVD Video Brochure.
Thursday, March 6, 2008
Each New Homes site gets it's own DVD Video Brochure
I wanted to clarify a question that some builders have: Each site a builder has would get it's own DVD Video Brochure. Each site is unique and has its own specific ammenities. DVD Video Brochures are custom made for each site, yes there will be company information that does not change, but the location of the Wawa varies at each site. So a builder like, say Toll Brothers who have thousands of sites need that number of DVD Video Brochures to treat all their sites properly. Right now Toll Brothers shows a generic video in all it's model homes. It is nicley produced but not nearly as affective as a custom DVD Video Brochure that could loop in the model home and also be given to customer prospects to take home and really watch. What are the implications for At Work DVD if a Toll Brothers wanted us to do all their sites? We would have to hire a ton of local production companies to film the sites, I would have to write a standardized but customizable DVD Video Brochure template. It would be a big growth spurt! ;-)
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