People get the message with video

Why do people get such an emotional message from video? It seems to do with reality, video is perceived as "real", when the mind watches it it appears like any other visual the eyes see. With video, however the film maker can craft the image/message to the audience, like in a motion picture film - it's all fake but it seems very real. With a DVD Video Brochure we film and edit so that the audience gets emotion from our production so they will hopefully see things our way (Advertisement). We try to show our subject matter in it's most flattering light, however we don't lie about the subject matter, just enhance it.

People see glamorized versions of real things all the time, think of a housewife who is pretty but never does herself up. She goes for a glamour photo shoot and the professionals work with her to look glamorous. Those photos are real, they are just not the norm, and so it is with the DVD Video Brochure. It's been treated like Hollywood, some glamour has been added. On our first DVD Video Brochure, the K Wolf piece we used a little of this. People who have watched all or parts of the K Wolf DVD Video Brochure say to me "I really trust Kris Wolf, I would talk to him about building my house." Great... That is all the DVD Video Brochure was meant to do, get a meeting with the builder. DVD Video Brochures don't SELL homes, the builder does, but the DVD Video Brochure warms up the audience, if the audience will like and trust the builder, they are by far more likely to agree to meet with the builder or his representative. That is the only goal of a DVD Video Brochure, to get a builder meeting.