Second look at the Numbers

I can hear builders say "You can't double sales".

Lets look at it.

In a 100 unit community you might get 75 units of traffic (People looking at homes) per month. We said 3 of these buy. What happens to the other 72? When I worked sites there were always a few people, say 6 who were very interested but just never stepped up to buy. We don't know why they didn't buy, but I believe it had to do with them not getting enough information to make the decision to buy.

Now lets bring in a DVD Video Brochure about the site and the builder. This DVD Video Brochure has most of the information the prospect will need to make the buying decision.

The sales force starts to give these DVD Video Brochures out to prospects who visit the site each month. Now the 6 people who are very interested watch the DVD Video Brochure and I think 3 of them would be compelled to buy, thus doubling sales that month.

You have to watch a DVD Video Brochure to experience how powerful and persuasive it is, there is nothing else like it. The printed brochures builders give out are great, but they don't match the power to educate and persuade of a DVD Video Brochure.

This is how we double sales.